Museum of Land Speed

The Museum of Land Speed, unveiled in May 2023, stands as the latest jewel in the crown of the Carmarthenshire County Council museums and arts service. Nestled against the backdrop of the serene coastal expanse, specifically the seven-mile stretch of Pendine Sands, the museum unfolds a breathtaking showcase of sights and sounds that emanate from precision-tuned racing vehicles, creating an immersive and unforgettable experience.

This cultural haven introduces a captivating series of Multi-Screen AV presentations, meticulously curated to delve into historical themes within extreme motor sports. Here, the seamless fusion of evocative visuals and commanding audio unveils a rich tapestry, offering visitors a journey that encapsulates the very essence of remarkable high-speed record achievements.

Interactive exhibits beckon visitors to delve deeper into the intricacies of the sands' science, guiding them through captivating displays that span from J.G. Parry-Thomas and the land speed records of the 1920s to the iconic ‘Flying Mile’ by Idris Elba in 2015. Each exhibit becomes a portal to the past, a window into the relentless pursuit of speed and innovation.

Within a dedicated theatre, a projection cave becomes the epicentre of the experience, immersing visitors in pulse-quickening moments. Here, John Parry-Thomas' legendary V-12 aero engine-powered car 'Babs' takes centre stage, shattering land speed records. The resounding roar of the engine and the virtual rush of wind against one's face create a sensory journey, a compelling exploration of the milestones in speed and innovation that have shaped history.

DJW's production team, not only captures but magnifies the excitement of a time trial. Featuring the restored “Babs” with owner and guardian Geraint Wyn Owen at the wheel, this enthralling footage, a key element of a new production, is artfully and authentically filmed on location at the historic sands, enriching the museum's narrative with an extra layer of historical authenticity and impact.


Audio Systems
Projection System
Show Control
System Installation


Pendine Sands


Real Studios






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